Hey, I’m Konstantina Antoniadou
A freelance sustainability content writer & ethical fashion addict
focused on helping purpose-driven brands and blog owners remove their website’s invisibility cloack and perform SEO magic.
MAYA MOSS // Founder
200+ clients and 1000+ articles later, I’ve pinpointed exactly what helps lock in inspiring, educational, 1st-page ranking blog posts as an eco-friendly copywriter for sustainable brands.
Over the past (almost) 10 years, sustainability activists and internet darlings behind leading brands and blogs have seen their DA, organic growth, and earnings skyrocket — all thanks to words that hassle as hard as they do. Do you want me to name-drop?
Because around here, our motto? Reversing consumerism mindsets, one eco-friendly living guide at a time.
I take a different approach than most blog content writers out there:
NO 1:
Guit-tripping and authoritative language don’t bring results,
Instead of sharing Wikipedia-like facts about the environmental impact of our daily actions, I use encouraging, relatable, thought-provoking language to inspire action. Motivation always beats pressure.
NO 2:
An exclusive approach to sustainable living.
I use my background in fashion, marketing, and advertising along with an exclusive approach based on studies in decision-making & consumer behavior to help shift consumerism mindsets through actionable tips.
Ok, ok, my enrolment in Copenhagen Business School’s “Business models for sustainability”, “Sustainable Fashion”, “An Introduction to Consumer Neuroscience & Neuromarketing” & “Sustainable Development Goals” courses definitely helped a bit.
NO 3:
I’m Not a reticent eco-friendly writer
You can fully expect me to send overly-ecstatic, emoji-filled texts every time a blog post ranks on the top 3 Google results and be your personal tour guide if you ever find your way to Greece (yes, that actually happened).
Over the Years
The journey so far
I BECAME THE FASHION EDITOR OF E.STORIES – A LUXURY FASHION BLOG BY eSTRO, Australia’s BIGGEST DESIGNER OUTLET
Wrote content for valley rose, Knitted, your arbor, mira beauty & DODO SKIN – just to name a few.
I crafted 600 conversion-ready product descriptions for the first ag social media app, OCTI
helped bodyselfie tv relaunch their fitness on-demand website
I WORKED WITH AWARD-WINNING WEDDING PLANNER Melinda Gill FROM lUXUS eVENTS TO CREATE CONTENT FOR HER FEATURE IN.weddingchicks.com (READ IT HERE) & HER OWN BLOG (READ IT HERE)
I reached 500 5-star reviews & 1500 completed article orders on fiverr – yay!
I was at the forefront of theVou magazine‘s & The Tech Fashionista‘s style verticals.
I became a sustainability content writer for SKL & IndieGetup,
I researched ethical issues and wrote impactful blogs for Kapes,
I contributed shoppable eco-guides to The Honest Consumer, Gen Twenty, Gear and Good & more.
I helped Teorra, break down eco-jargon into fun, easy-to-read b2b guides on the topic of corporate sustainability
I wrote content for Net Zero Co‘s educational blog & and reported about sustainability, eco-anxiety, composting, textile waste & more.
I joined forces with EL GREEN MALL to help create 1-st page ranking eco articles before their big launch
The Quiz
Forever On Repeat
Summer Of ’69 – Bryan Adams
Spending my Whole Paycheck On
Coffee, tattoos, thrift store finds
Birth Chart
Gemini
FAVORITE Vacay Spot
Nice, France
My Favorite TV Show
3%, Sense 8, Dark Materials
My Happy Place IS
Next to the sea
Favorite Hobby
Roller skating, drawing
My Favorite Person
My dad
Favorite Color Combo
Lavender + peach
I Can’t Live Without
My morning cup of coffee & Harry Potter Books