Isla and I kicked off her project with a Strategy Session— a deep-dive into the hows and whys in order to identify her ideal customer’s persona. We explored her ideas, her brand voice and vibe, and the actions she wanted people to take on each page of her site.
Isla mentioned that she wanted her website to convey confidence and forward-thinking, showing website visitors they can trust her advertising and marketing experience. So, we made sure to inline the copy with her ideal client’s natural tone and language.
As soon as a new page was ready, we allowed a 1-2 days review session for her and her team. Her brand voice and vibe are now spread throughout her conversion-ready copies along with carefully positioned keywords.
Isla’s new copy drives visitors to explore her listings, add their properties and positions her as a trustworthy, caring expert in the Real Estate industry.