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20 SEO Copywriting Tips for Eco-Friendly Businesses & Blogs

As a full-time, freelance sustainability writer with almost a decade of experience, I’ve been using these 20 foolproof SEO copywriting tips to help eco-friendly businesses and blogs grow organically for as long as I can remember.

Fair warning: This article won’t cover the basic, cookie-cutter stuff you can find online.

We all know that using keywords in headings and adding meta descriptions is a must *eye roll*.  

I’ll get into some more advanced and specific green copywriting hacks and techniques that professional copywriters like myself use to craft high-converting, engaging, and SEO-rich content. 

P.S. Before we begin, let’s make sure that you’re not making the 16 Common SEO Mistakes

Expert SEO Copywriting Tips for Eco-Friendly Businesses & Blogs

Did you know that businesses with strong copywriting see conversion rates increase by as much as 240%? Just by including the word “because” in CTAs, you can improve responsiveness by 34%​!  

That’s right—crafting the right words can more than double your impact. 

Whether you’re just starting out or you’ve been blogging for years, mastering some advanced SEO copywriting techniques can take your content to the next level. This isn’t just about boosting traffic or making sales directly or through eco-friendly affiliate programs (although those are pretty nice perks). 

It can also help you create content for your ideal reader, grow your platform organically to promote conscious consumerism, and encourage readers to find alternatives to our polluting lifestyles. All while still making money as a sustainability blogger or ethical business, of course.

One of my favorite clients, The Flourish Collective had this to say:

“The traffic from Google to my website has grown by 7x and her posts often rank on page 1 within the first week of going live.”  

To put it simply, when you optimize your blog posts and website content or website-relevant keywords and SEO best practices, you increase your visibility online. This means that when someone searches for topics related to sustainability or eco-friendly products, your content appears higher in search results, making it more likely to be seen and read.

Now, when you add effective eco-friendly copywriting to the mix, you can educate your audience persuasively because you can properly explain the benefits of using sustainable materials share tips for reducing carbon footprint, give product suggestions, etc.

Ultimately, a clear and engaging copy helps convey complex ideas in a compelling manner. And that’s what we are striving for.

20 Copywriting Tips and Examples for Eco-Friendly Blog Posts

1. Use the PAS Formula

The Problem-Agitate-Solution (PAS) formula is a highly effective copywriting technique because it taps directly into the reader’s emotions. To implement this effectively, start by identifying a problem that your audience is facing. Be specific and show a deep understanding of their pain points.

For example, if you’re writing for small business owners, you might highlight the challenge of attracting new customers. Next, agitate the problem by discussing the negative impacts it has on their business, emphasizing the urgency of solving it.

Use emotional language to make the reader relate.

Finally, present your solution in a clear and compelling way, explaining how a product or service can alleviate their pain and improve their situation.

2. Hook Readers with a Strong Lead

55% of people spent fewer than 15 seconds on an article, so they basically read about 50 words, on average. So, your lead paragraph is critical in capturing your reader’s attention. A strong lead can be a surprising statistic, an intriguing question, or a bold statement that challenges conventional thinking.

For instance, opening with a surprising fact like, “Did you know that 70% of startups fail within the first year?” immediately grabs attention.

Follow this with a promise to provide insights or even solutions. This approach works because it piques curiosity and makes readers want to know more, which is essential in today’s fast-paced digital world where readers decide within seconds whether to stay or leave.

3. Employ the Bucket Brigade Technique

The Bucket Brigade technique involves using short, engaging phrases to keep readers hooked throughout your content.

Phrases like “Here’s the kicker,” “But wait, there’s more,” and “You might be wondering” act as bridges, moving readers smoothly from one point to the next.

Place these phrases strategically at points where readers might naturally pause or get distracted. I absolutely love this technique because it breaks up the text and maintains a conversational tone, making my content more engaging and easier to read.

4. Layer Your Content with Information Hierarchies

Organizing your content using information hierarchies means starting with broad, accessible information and gradually delving into more detailed and specific content.

The key here is to begin with a summary or an overarching statement that provides a clear idea of what the content is about.

Then, layer in more specific details, examples, and data. Using subheadings to guide readers through these layers helps make your content more navigable.

This approach caters to both skimmers, who want the main points quickly, and deep readers, who appreciate in-depth information.

5. Use the APP Method

The Agree-Promise-Preview (APP) method is a great way to start your content because it builds rapport with the reader from the outset. Begin with a statement that your reader is likely to agree with, creating a sense of connection and understanding.

For example: “Everyone wants to kick toxic chemicals out of their homes for good.” Then, make a promise about the value they’ll gain from reading further, such as “In this post, I’ll show you exactly how to DIY the perfect natural cleaning products for your kitchen and bathroom.”

Finally, give a brief preview of the main points or sections of your content, setting clear expectations and creating anticipation. What you need is to build trust, set clear expectations, and entice readers to continue reading, knowing they will get valuable information.

6. Create a Conversational Loop

Engage your readers by ending each section with a question or a statement that naturally leads into the next part of your content.

This is one of my favorite SEO copywriting tips, known as creating a conversational loop. It helps to maintain a smooth flow and keeps readers hooked.

For instance, if you’ve just discussed the importance of SEO, you might end the section with, “But how do you ensure your content is always optimized?” Here, I wanted to create a seamless transition between sections, making the reading experience more enjoyable and encouraging readers to continue.

7. Utilize the Inverted Pyramid Structure

When people ask me what’s the best and most converting writing tip, the inverted pyramid is always amongst the top 3 SEO copywriting examples I mention.

The inverted pyramid structure is a technique borrowed from journalism, where the most important information is placed at the beginning of the content, followed by supporting details and background information.

Start your article with the key points or main conclusions, ensuring that even if readers only skim the first few paragraphs, they’ll still get the most crucial information.

As you progress, provide more detailed explanations, examples, and data.

8. Optimize for Skimmability with Scannable Copy

I can’t stress enough how important it is to make your content scannable bY breaking it down into easily digestible chunks.

Use bolding, italics, bullet points, and numbered lists to highlight key points. Incorporate plenty of white space and keep paragraphs short, ideally 2-3 sentences. This helps readers quickly find the information they’re looking for, which is crucial for maintaining engagement in a digital age where attention spans are short.

9. Embed Internal Linking Strategically

Internal linking involves placing links to other relevant content within your site. This not only helps with SEO but also keeps readers on your site longer by guiding them to additional valuable information.

Don’t just drop links. Ensure your anchor text is descriptive and naturally fits within the context of the paragraph.

For example, instead of using generic phrases like “click here,” use more descriptive phrases like “learn more about effective SEO strategies.” This technique will help you improve your site’s SEO by spreading link equity and encouraging readers to explore more of your content, increasing their time on site. You’re welcome!

10. Leverage the Power of Story Hooks

Starting your content with a mini-story or anecdote can draw readers in and make the content more relatable. Stories are powerful because they engage readers on an emotional level.

For example, you might start an article on business growth with, “When I first started my business, I struggled to attract customers. I remember the frustration of endless marketing efforts with little return…”

This simple SEO copywriting tip for beginners works because it humanizes your content and makes it more engaging, helping readers connect with your message.

11. Implement the Flesch-Kincaid Readability Formula

The Flesch-Kincaid readability formula helps you assess the readability level of your text. It can be incredibly frustrating to come across website pages or eco-friendly living articles filled with jargon and overly complex words that serve no purpose other than to obscure the meaning.

Here’s an example:

Clear, conversational tone: “Fast fashion has a huge impact because it encourages rapid production and consumption of cheap clothing, leading to environmental damage and unethical labor practices worldwide.”

Technical and complex tone: “The tremendous impact of fast fashion manifests in the acceleration of production cycles and commodification of apparel, exacerbating ecological degradation through heightened resource consumption and emissions, while concurrently perpetuating exploitative labor conditions across global supply chains.”

When information is presented in straightforward, easy-to-read language, it becomes accessible to a wider audience.

Aim for a grade level between 6 and 8, which means using shorter sentences and simpler words. Tools like Hemingway Editor can help you analyze and improve readability.

12. Create Evergreen Content with Timeless Relevance

Evergreen content remains relevant and valuable over time. Focus on fundamental principles and timeless topics that don’t go out of date.

For example, writing about “Basic SEO copywriting tips for eco-friendly brands and blogs” is more evergreen than “SEO Copywriting Trends for 2024.” Update your evergreen content periodically to ensure it remains accurate and valuable. Our main goal is to continue to attract traffic long after it’s published.

13. Break Down Complex Ideas with Analogies and Metaphors

Using analogies and metaphors can simplify complex concepts, making them more understandable and relatable.

For instance, you might explain SEO by saying, “SEO is like gardening. You need to plant (optimize), water (update), and wait for growth (rankings).” This technique works because it takes something abstract and makes it concrete, helping readers grasp complex ideas more easily.

14. Use the Rule of Three

Grouping ideas or benefits in threes makes them more memorable and impactful.

For example, when describing a product’s features, you might say, “Organic Basics’ natural cotton tees are ultra-soft, timeless, and free from harmful chemicals.” That’s a great SEO copywriting example of leveraging psychological principles that people are more likely to remember and be persuaded by things presented in groups of three.

15. End with a Bang

Your conclusion should be strong and compelling, summarizing key points and reinforcing the main message.

Avoid ending abruptly or trailing off. Instead, provide a clear and powerful call-to-action (CTA), encouraging readers to take the next step.

For example, “Now that you understand the basics of eco-friendly copywriting for begginers, download our free guide to advanced SEO techniques and start improving your site’s rankings today.”

16. Integrate Sensory Language for a Vivid Experience

I described exactly how I put personality into my writing in another article. I also wrote a guide to help you understand how to use persuasive language to influence consumer behavior.

Descriptive language that appeals to the senses can make your writing more engaging and memorable.

So, instead of saying “Our lemonade tastes good,” say “The crisp, refreshing taste of our lemonade will awaken your senses.”

17. Create Content Silos for SEO

Content silos involve organizing your content into thematic clusters. This means creating a pillar page that covers a broad topic and linking it to related, detailed articles.

For example, a pillar page on “ Sustainable fashion” could link to detailed posts on building a capsule wardrobe, zero-waste clothing brands, and sustainable materials.

This structure is extremely helpful because it “forces” search engines to understand the relationship between different pieces of content on your site, improving your overall site authority and rankings.

18. Perform Content Gap Analysis

Content gap analysis is all about identifying topics that your competitors are covering and that your audience is searching for, but that you haven’t yet addressed.

Tools like Ahrefs or SEMrush can help you find these gaps. Once identified, create high-quality content to fill these gaps.

If you need some additional ideas, check out these 50+ Eco-Friendly Living Topic Ideas for Your Sustainable Blog.

19. A/B Test Headlines and CTAs

A/B testing, or split testing, is used by many eco-friendly copywriters to evaluate their content.

What you need to do is create two versions of a headline or call-to-action (CTA) and test them to see which performs better.

This can be done using tools like Google Optimize or Optimizely.

For example, you might test two headlines: “10 Tips for Creating the Perfect Capsule Wardrobe” versus “Build a Capsule Wardrobe: 10 Must-Know Tips.”

Run the test for a sufficient period to gather meaningful data. Then, you’ll be able to optimize your content for better engagement and conversions by identifying the most effective language and structure.

20. Always Add a Table of Contents

One fantastic way to improve your content’s readability and user experience is by adding a table of contents (TOC).

TOC can alleviate this by giving readers an easy way to navigate directly to the sections they’re most interested in. From an SEO perspective, a TOC can improve your content’s searchability and relevance. Search engines often use TOCs to better understand and index the content, potentially boosting your rankings.

You can easily do it manually or with the help of tools and plugins, especially if you’re using platforms like WordPress. If you’re going the manual route, list all your headings and subheadings at the beginning of your post.

Each item should link to the corresponding section using HTML anchor links. This might sound a bit techy, but it’s a straightforward process once you get the hang of it. Alternatively, plugins like “Easy Table of Contents” or “Table of Contents Plus” can automate this task, saving you time and ensuring accuracy.


Hire a Pro Copywriter for Eco-Friendly Businesses Who Knows All the SEO Copywriting Hacks

Hi, I’m Konstantina, a sustainability writer who’s obsessed with helping purpose-driven entrepreneurs like you grow organically and attract your ideal readers. Together, we can remove your website’s invisibility cloak and perform some SEO magic to boost your online presence.

What makes my writing services so unique?

Instead of using my background in neuromarketing, consumer psychology, digital marketing, and advertising to drive consumption through scarcity tactics, I choose to leverage these insights to empower consumers to shop less and make more conscious choices.

Forget Wikipedia-like facts and fear-mongering tactics. My approach is all about positive reinforcement and using motivational, relatable language to inspire action.

Whether it’s through engaging articles, persuasive web copy, or impactful social media campaigns, I’m here to help you make a meaningful impact in the world of sustainability.

Contact me to learn more about all the ways we can work together and implement all these SEO copywriting tips for eco-friendly businesses into your website content.

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