Hey, I’m Konstantina Antoniadou

A freelance sustainability content writer & ethical fashion addict

focused on helping purpose-driven brands and blog owners remove their website’s invisibility cloak and perform SEO magic.

A sustainability blog writer walking in a green, lush forest wearing a long-sleeve denim dress

200+ clients and 1000+ articles later…

I’ve pinpointed exactly what helps lock in inspiring, educational, 1st-page ranking blog posts as an eco-friendly copywriter for sustainable brands.

Over the past (almost) 10 years, sustainability activists and internet darlings behind leading brands and blogs have seen their DA, organic growth, and earnings skyrocket — all thanks to words that hassle as hard as they do.

Do you want me to name-drop?

I take a different approach than most blog content writers out there:

An article writer posing candidly in a forest during golden hour

NO 1:

Guilt-tripping and authoritative language don’t bring results.

Instead of sharing Wikipedia-like facts about the environmental impact of our daily actions, I use encouraging, relatable, thought-provoking language to inspire action. Occasionally, I sprinkle my articles with puns, witty wordplay, and colorful metaphors, turning green habits into exciting quests. Motivation always beats pressure.

An article writer typing on her computer.

NO 2:

An exclusive approach to sustainable living.

I use my background in fashion, marketing, and advertising along with an exclusive approach based on studies in decision-making & consumer behavior to help shift consumerism mindsets through actionable tips.

A group of people drinking and having fun after finishing a project

NO 3:

I’m Not a reticent eco-friendly writer.

You can fully expect me to send overly-ecstatic, emoji-filled texts every time a blog post ranks on the top 3 Google results and be your personal tour guide if you ever find your way to Greece (yes, that actually happened).

The driving force behind my sustainability content writing journey?

It’s quite simple actually. As a sustainability writer, you hold a special power—the power to inspire, uplift, and guide others on the beautiful journey towards an eco-friendly path.

Through your words, you have the ability to ignite a spark within their hearts, awakening a newfound passion for all things green. You paint a vivid picture of a brighter, greener future, where every small action counts and collective efforts create monumental change.

You inspire them to rethink their choices, embrace conscious consumption, and tread lightly upon the Earth. You invite them to envision a future where they play an active role in preserving and restoring the natural world.

Seriously, what other type of niche writing can be half as rewarding as this one?

Some courses I’m currently loving

Business models for sustainability


Sustainable Fashion


An Introduction to Consumer Neuroscience & Neuromarketing


Sustainable Fashion


– at Copenhagen Business School

Over the Years

Some highlights

I BECAME THE FASHION EDITOR OF E.STORIES – A LUXURY FASHION BLOG BY eSTRO, Australia’s BIGGEST DESIGNER OUTLET


Wrote content for valley rose, Knitted, your arbor, mira beauty & DODO SKIN – just to name a few.


I crafted 600 conversion-ready product descriptions for the first ag social media app, OCTI


helped bodyselfie tv relaunch their fitness on-demand website


I helped Teorra, break down eco-jargon into fun, easy-to-read b2b guides on the topic of corporate sustainability


I wrote content for Net Zero Co‘s educational blog &  and reported about sustainability, eco-anxiety, composting, textile waste & more.


I joined forces with EL GREEN MALL to help create 1-st page-ranking eco articles before their big launch


I BECAME A SUSTAINABILITY CONTENT WRITER FOR Ecothes & The Filtery

I reached 500 5-star reviews & 1500 completed article orders on fiverr – yay!


I was at the forefront of theVou magazine‘s & The Tech Fashionista‘s style verticals.


I became a sustainability content writer for SKL & IndieGetup,


I researched ethical issues and wrote impactful blogs for Kapes,


I contributed shoppable eco-guides to The Honest ConsumerGen TwentyGear and Good & more.

The Quiz

Forever On Repeat

Summer Of ’69 – Bryan Adams


Spending my Whole Paycheck On

Coffee, tattoos, thrift store finds


Birth Chart

Gemini


FAVORITE Vacay Spot

Nice, France


My Favorite TV Show

3%, Sense 8, Dark Materials


My Happy Place IS

Next to the sea


Favorite Hobby

Roller skating, drawing, pole daning


My Favorite Person

My dad


Favorite Color Combo

Lavender + peach


I Can’t Live Without

My morning cup of coffee & Harry Potter Books


Think we’d be a good fit?

Let’s Work Together