How to Add Personality to Your Sustainable Living Blog

Have you ever found yourself staring at an empty page, wondering, “How do I put personality into my writing?” You’re not alone! It’s a common question among sustainability bloggers, especially those who produce long-format content.

I get it, you want your blog to stand out and connect with readers on a personal level. You want to be bold, be authentic, and above all, be yourself.

But, how do authors express their personality in writing so easily?

I’ve been a personality-packed, sustainability writer for almost a decade. Not to toot my own horn, but I’ve helped dozens of brands like Nookees and NetZeroCo infuse their web copies and blog articles with relatable, engaging, and captivating words that convert. So, it’s safe to say that I have some tricks up my sleeve.

Read on to find the easiest ways to add personality to text in 2024.

Easy ways to show your personality in your blog

Picture this: You’re scrolling through your favorite sustainable living blogs, searching for inspiration, when suddenly you stumble upon a post that feels like it was written just for you. The words leap off the screen, drawing you in with their warmth, humor, and authenticity.

You find yourself nodding along, feeling like you’re chatting with a friend rather than reading a blog post. That, my friends, is the power of personality in blogging.

When sustainability content writers like me want to create eco content for our ideal reader, our end goal is not only to inform but also to inspire and connect. Because, at the end of the day what is blogging if not an opportunity to build a loyal following?

Let’s get into it!

Why showing personality in article writing is so important? 

Imagine you’re at a party, surrounded by a diverse group of people, each with their unique personalities and stories to share. You find yourself drawn to those who exude energy, charm, and a sense of humor. They captivate you with their witty anecdotes, infectious laughter, and genuine enthusiasm for life.

But then, in the corner of the room, you notice someone who seems to blend into the background – they’re polite enough, but their conversation lacks sparkle and excitement. You might exchange a few polite pleasantries, but before long, you find yourself gravitating back to the lively conversations happening elsewhere.

The truth is, nobody wants to talk to the most boring and plain person at the party – and the same principle applies to blogging.

Readers are drawn to voices that are authentic, relatable, and engaging – they want to feel like they’re having a conversation with a friend, not reading a dry textbook. After all, relatability is becoming an important factor influencing people’s content consumption. So, why not take advantage of your amazing personality? 

5 Simple ways to add personality to your sustainable blog 

1.Find your unique voice

Seriously, if you’re not being true to yourself, what’s the point? Readers can smell fake from a mile away, and trust me, they won’t stick around for it. First things first, reflect on what makes you, well, you. What gets you fired up? What makes you jump out of bed in the morning?

Your passions and interests are like your blogging superpowers – they’re what set you apart from everyone else. So, don’t be shy about sharing them! Now, it’s time to craft content that reflects your personality. 

Experiment with humor, seriousness, sarcasm – whatever feels authentic to you. After all, your blog is your playground, so have fun with it! While you’re at it, don’t forget to sprinkle in some personal anecdotes and humor.

Your readers want to feel like they’re chatting with a friend, not reading a boring old textbook. So, share those funny stories, embarrassing moments, and heartfelt experiences – they’re what make you, well, you!

Here are some relatable voice examples: 

  • Casual and conversational: “So, I’ve been doing some serious pondering lately, and I just had to share it with you guys. Ready to dive into some real talk? Let’s do this!”
  • Humorous and witty: “Picture this: me, attempting to DIY a compost bin in my backyard. Spoiler alert: it ended in a hilarious disaster!”
  • Inspirational and motivational: “Let’s talk about making a difference, one eco-friendly swap at a time. Because together, we can change the world!”
  • Informative and Educational: “Did you know that switching to reusable shopping bags can save hundreds of plastic bags from ending up in landfills each year? Let’s break it down.”
  • Personal and reflective: “I’ll never forget the moment I decided to go zero waste. It wasn’t easy, but looking back, it was one of the best decisions I ever made.”
  • Passionate and advocative: “Enough is enough – it’s time to take action against climate change. Join me in demanding change and fighting for a better future for our planet.”

For example, in this article for The Tech Fashionista, my tone is casual and conversational, with a hint of excitement and nostalgia. It’s written in a style that is trendy and modern, with references to current cultural phenomena. The language is informal and playful, reflecting a sense of enthusiasm for the resurgence of Y2K fashion trends.

For my article about eco anxiety, NetZero Co, wanted me to use contemplative and empathetic, with a touch of seriousness. It’s written in a style that encourages introspection and reflection.

My article for The Filtery is completely different. It’s written in a style that engages the reader by addressing a common problem – dealing with mosquitoes – in a light-hearted yet informative manner. The language is casual and approachable, making it easy for readers to relate to the topic and understand its importance.

2. Choose the right words

The words you choose can have a big impact on your writing tone. Of course, they can also impact the way you show your personality in writing. 90% of marketers agree that brand language is important to success. So, let’s make sure that you choose the right one.

Using complex, formal language can create a sense of sophistication, while simpler, more conversational language feels more approachable. Pay attention to your audience and the context of your writing when selecting vocabulary.

In complex, formal language, the words are typically longer, less common, and often derived from Latin or Greek roots. They can convey a sense of sophistication and formality in your writing. However, they may also be less familiar to some readers and could create a barrier to understanding.

Example: “Illuminate” (formal) instead of “light up” (informal).

In simple, conversational language, the words are commonly used in everyday speech and writing. They are easy to understand and make your writing feel more approachable and relatable to a broader audience.

Example: “Help” (informal) instead of “assist” (formal).

In the same article for Tech Fashionista, I wrote “We’ve seen tie-front tops flooding our social media feeds repeatedly! The modern adaptation requires us to put our pastel tones and fuzzy or ribbed fabrics, often worn bare-chested or with a cute bralette. “ The language is modern and greeted towards a younger demographic.

If I wanted to write a PR pitch for a luxury fashion brand, I’d say something like “Embrace timeless sophistication with pieces crafted from luxurious fabrics and adorned with exquisite detailing. Elevate your wardrobe with versatile staples that seamlessly transition from day to night, embodying effortless chic.” The writing style aims to appeal to this audience by evoking a sense of exclusivity, sophistication, and sartorial excellence.

3. Sentence structure

The length and structure of your sentences also play a role in setting the tone of your writing. Short, punchy sentences (eg. “Time is running out. Act now!” ) create a sense of urgency or emphasis.

Longer, more complex sentences can convey depth and complexity (eg. “In a world where every decision carries weight and consequences ripple through time, it becomes imperative to carefully consider each step before forging ahead.”)

  • Keep in mind that in average sentences of 8 words or less, readers understood 100% of the story, according to studies. At 25 words, sentences become difficult, and at 29 words or longer, very difficult (source).

Experiment with different sentence structures to find what works best for your style.

4. Inject creativity into your writing

Get visual: They say a picture is worth a thousand words, and boy, are they right! Incorporating visuals like photos, videos, and infographics is like giving your storytelling a turbo boost. Let’s not forget that articles with images get 94% more views as opposed to those with no visuals (source).

Not only do visuals enhance the aesthetic appeal of your blog, but they also help to convey information in a more engaging and memorable way. So, snap some photos, shoot some videos, and get those creative juices flowing!

Mix it up: Variety is the spice of life, and the same goes for your content. Don’t be afraid to shake things up and experiment with different formats.

Whether it’s interviews, guest posts, or interactive quizzes, mixing in different types of content keeps things fresh and exciting for your readers. Plus, it gives you a chance to showcase different perspectives and voices, adding depth and richness to your blog.

5. Keep your personal writing style consistent

Let’s get one thing clear, consistency is the glue that holds your personality together in writing. Think of your blog like your favorite TV show – when you tune in each week, you know exactly what to expect, right?

Consistency in your writing is like that comforting feeling of slipping into your favorite pair of jeans – it’s familiar, it’s reliable, and it keeps your readers coming back for more.

  • Stick to your roots: Your values and beliefs are like your North Star – they guide you in everything you do. So, stay true to them, even as you adapt your writing style to meet the needs of your readers. 
  • Find your balance: It’s all about striking that perfect balance between professionalism and personality. You want your writing to be polished and professional, but you also want it to have that special something that makes it uniquely you. So, don’t be afraid to let your personality shine through – after all, it’s what sets you apart from the rest.

In conclusion

It’s time to put these tips into action and let your personality shine! Whether you’re responding to comments, sharing personal stories, or experimenting with creative formats, don’t be afraid to be yourself and put personality into writing.

Embrace your quirks, celebrate your passions, and watch as your audience connects with you on a deeper level. After all, it’s your unique voice that will set your blog apart and keep readers coming back for more. Start implementing these easy ways to add personality to your blog today and watch your sustainable living website soar to new heights!

About me: If you’re new here, hey! I’m Konstantina, a freelance sustainability content writer & ethical fashion addict, focused on helping purpose-driven brands and blog owners remove their website’s invisibility cloak and perform SEO magic. You know, the type of content clients call an “absolute masterpiece!” Find out more here.

Ready to work together? We can influence conscious consumerism, amplify your impact & perform green SEO magic – all thanks to words that hassle as much as they do. Sounds good? Get in touch to discuss all the details.

Read my blog: Discover sound tactics in sustainability article writing & ethical content marketing for growing your purpose-driven business, getting organic leads, and creating a community.

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